Every great tradition starts with a simple question: why should something we care about so deeply be treated so carelessly?
That question is where my journey began. Poshaks for our home's Laddu Gopal were something my mother and my mother-in-law made by hand — not because ready-made options didn't exist, but because what was sold in the market simply wasn't good enough. Rough fabrics. Threads that came apart within days. Dresses that didn't survive a single wash. We ask so much of our faith, yet settle for offering our Lord dresses we wouldn't accept for ourselves.
So I asked myself a simple question: why does every other category — clothing, footwear, jewellery, even perfume — have brands people trust, from affordable to premium, while devotional wear has none? I looked, and the answer surprised me: nobody had built one yet.
That gap became my purpose. Drawing on skills passed down in my own family, I lead every design and craft decision behind Poshak by Surbhi. Today, every poshak is handcrafted by a small, skilled team of artisans, led by my mother, Mrs. Vandana Porwal.
I chose crochet deliberately as our first craft — it's one of the few techniques that simply cannot be replicated by machine. Every piece is still made by hand, stitch by stitch, the way it always should have been. And this is just the beginning — our upcoming stitched poshak range is being designed to be lighter, softer, and as vividly colourful as the stories of Krishna's own childhood.